Artificial Intelligence And Telemedicine Applications In Health Tourism Marketing

Authors : Özge Aykin, Fazilet Uluhan, Ismail Gümüş, Şamil Çabuk, Uğur Bozbayir, Volkan Duran, Cem Özbay, Burcu Özbay, Şafak Ezgi Gündoğmuş, Merve Türkegün Şengül, Ishak Suat Övey

Pages : 134-149

Doi:10.52148/ehta.1396111

View : 247 | Download : 218

Publication Date : 2023-12-31

Article Type : Review Paper

Abstract :Technological developments accelerated with the Industrial Revolution have started to be used effectively in health tourism marketing, and its applicability in health tourism has increased competition between countries and even continents. Technological advances in artificial intelligence and telemedicine have reduced the time and economic costs of travel within the scope of health tourism while increasing the efficiency of health tourism and the number of patients benefiting from health services every day. Artificial intelligence and telemedicine accelerate diagnosis, detection and treatment services, and their use is increasing as an alternative to uninterrupted access to healthcare providers in problems caused by global pandemics such as Covid 19. This study employs qualitative analysis and aims to evaluate artificial intelligence and telemedicine applications in terms of health tourism marketing.
Keywords : Sağlık turizmi, yapay zeka, pazarlama, dijital pazarlama, teletıp