PAZARLAMA ARAŞTIRMASINDA ETİK KARAR ALMA

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Ankara Üniversitesi SBF Dergisi
Volume:64 Issue:02
PAZARLAMA ARAŞTIRMASINDA ETİK KARAR ALMA

PAZARLAMA ARAŞTIRMASINDA ETİK KARAR ALMA

Authors : Erkan ÖZDEMİR

Pages : 119-144

Doi:10.1501/SBFder_0000002105

View : 18 | Download : 10

Publication Date : 2009-02-01

Article Type : Research Paper

Abstract :
Keywords : Pazarlama araştırması, etik, etik karar alma, pazarlamada etik karar alma modelleri, pazarlama araştırmasında etik karar alma modeli

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