ASPECT OF CONSUMER BEHAVIOURAL THEORY IN THE CONTEXT OF GRAPHIC DESIGN

Authors : Ayorinde OLUYEMİ

Pages : 313-328

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Publication Date : 2021-12-31

Article Type : Research Paper

Abstract :Research findings on consumers’ behaviour are few in the context of graphic design. This study contributes to the knowledge by delving into the available source of information on consumers’ behaviour in order to bring its relationship with graphic design into the limelight. The study is based on the notion that understanding the mindset of consumers will help avert dissonance in interpretations of graphic design obvious in the consumers’ environment. In this study, the extent to which graphic design operates in a commensal relationship with consumers’ behaviour has been explored with the notion of unfolding the ever extension of the scope of graphic design to consumer-based themes beyond the studio environment. Based on this intention, the study has been based on the review of prior literature purposively sampled using a random sample. This study as literature of consumer behaviour reveals a crucial aspect of effective communication design; it assists a graphic designer to realize, consider and predict consumer behaviour. Perhaps, ideas posited through the findings of this paper may inspire more research that is based on graphic design adaptation to the changing world of the consumers’ behaviour.
Keywords : Consumers, Graphic Design, Behavioural Model