The Ethical Dimension of the Persona Concept

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Gazi University Journal of Science Part B: Art Humanities Design and Planning
Volume:10 Issue:2
The Ethical Dimension of the Persona Concept

The Ethical Dimension of the Persona Concept

Authors : Serkan GÜNEŞ, Çisem ERCÖMERT GÖRGÜN

Pages : 147-158

View : 12 | Download : 10

Publication Date : 2022-06-30

Article Type : Review Paper

Abstract :Persona literature, which has rich content, has long been one of the dominant and popular topics in design. In the literature, which focuses on persona production and its use in the design process, there are hardly any ethical discussions about the philosophical principles of persona production. This article explains the general ethical approach to design practices and explores how persona creation and persona-based design practices can foster ethical thought and action. For this purpose, the scope of the concepts of persona and ethics is determined and defined. The idea of persona is discussed in terms of objectification, transformation, homogenization of individuals and obtaining individual data, legitimacy of representation, and use ethics.
Keywords : Persona, Ethics, User Centered Design, objectification

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