Understanding User–Product Interaction in Electric Vehicles: An Interaction-Centered User Experience Framework

Authors : Fatma Nur Gökdeniz, H. Güçlü Yavuzcan

Pages : 651-668

View : 214 | Download : 340

Publication Date : 2025-12-30

Article Type : Research Paper

Abstract :Recent technological advancements and innovations in the automotive industry have highlighted the need to redefine driver–vehicle interaction. This study aims to identify the factors influencing user experience in electric vehicles (EVs) and to propose a comprehensive model of product–user interaction. Employing a mixed-method approach, it integrates data collected through mobile eye-tracking with qualitative insights from semi-structured interviews. Test drives conducted in Turkey with two distinct EV models and four participants revealed users’ perceptions of in-vehicle design features, focal points of visual attention, and sources of positive and negative experience. The analysis indicates that users’ experiences vary across pre-interaction expectations, perceptions formed during interaction, and evaluations made post-interaction. Theoretically, the study contributes to the literature by proposing a holistic framework that conceptualizes user experience as a temporal and interaction-driven process. Methodologically, it introduces a novel integration of eye-tracking and interview data for examining user–vehicle dynamics in real driving contexts. The findings offer practical implications for user-centered vehicle design, particularly regarding head-up display (HUD) placement, alert frequency, and interface layout optimization.
Keywords : Kullanıcı-Ürün Etkileşimi, Kullanıcı Deneyimi, Etkileşim Odaklı Kullanıcı Deneyimi, Elektrikli Otomobiller, Mobil Göz İzleme

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