USERS’ ADOPTION OF MOBILE SERVICES: A WORK IN PROGRESS STUDY ON MOBILE -SEAT-RESERVATION SYSTEM FOR RESTAURANTS

Authors : Emre Sezgin, Sevgi Özkan

Pages : 24-33

View : 3 | Download : 4

Publication Date : 2013-12-01

Article Type : Research Paper

Abstract :Mobile platform is the popular field which enables users to be able to access information anytime, anywhere. This tempting feature also increased demand on mobile services. In this term, as a mobile service, a Mobile Restaurant Seat Reservation System insert ignore into journalissuearticles values(MSRS); provides a platform that helps users to search restaurants and makes reservations by mobile devices. However, like every other services in the market, a MSRS is needed to be able to serve accordingly to user needs. This paper presents a research investigating users’ behavior towards MSRS, by employing Technology Acceptance Model that was adapted to measure user adoption of MSRS. The model was tested by conducting a survey on 45 participants. Results were statistically analyzed in terms of reliability and correlation. The findings of survey on MSRS acceptance were found promising. The next study will be including survey over higher sample size and elaborating analysis to find latent facts about factors affecting user adoption of MSRS. It is believed that this research would help mobile service providers to improve the MSRS applications considering affecting factors on users. In addition to that, this study would be valuable asset for researchers in the field of mobile service development
Keywords : Mobile service, Technology acceptance, Seat reservation, User adoption