INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES

Authors : İddi MAKOMBE, Muhajir KACHWAMBA

Pages : 79-89

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Publication Date : 2011-12-01

Article Type : Research Paper

Abstract :While Internet marketing is a well known phenomenon in the private business sector, the concept is still new in the public sector. This article explores the application of Internet marketing techniques in the public sector using investment Promotion Agencies as case study. Findings indicate that Internet marketing is used by Investment Promotion Agencies for disseminating branding and promotion information. Moreover, perceived benefits of Internet marketing and their implications on FDI inflows are discussed
Keywords : Internet marketing, Investment Promotion Agency, FDI, Location marketing