THE ROLE OF KNOWLEDGE MANAGEMENT SYSTEMS ON THE EXPORT PERFORMANCE OF MANUFACTURING FIRMS: EVIDENCE FROM ZIMBABWE

Authors : Edmore Tarambiwa, Chengedzai Mafini

Pages : 88-105

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Publication Date : 2017-06-01

Article Type : Research Paper

Abstract :There is a general acceptance that Knowledge Management Systems insert ignore into journalissuearticles values(KMS); are a primary source of value and have taken a center stage in the definition, operation and performance of most business organisations. However, their use within the manufacturing sector in developing countries remains inconsistent. This article investigated the role of KMS in enhancing the export performance of firms operating within the manufacturing sector in Zimbabwe. The study used a quantitative approach in which a survey questionnaire was distributed to 555 managers drawn from 185 manufacturing firms based in Harare. Data analyses involved the use of descriptive statistics, Spearman correlations and regression analysis. The results of the study showed that combined IT/social driven KMS exerted the greatest impact on export performance. The availability of both information technology centered and social centered KMS influences export performance by improving the firm’s export strategy, export commitment, export orientation, export growth, export sales, export profits and export market share.
Keywords : Knowledge management systems, export performance, manufacturing firms, Zimbabwe