AN INVESTIGATION INTO THE MANAGEMENT OF CHANGE IN PRIVATE SECTOR HEALTHCARE ORGANISATIONS IN BANGLADESH: A MIXED METHOD INQUIRY BASED ON THE IMPLEMENTATION OF A NEW FRAMEWORK TO SUPPORT HEALTHCARE ORGANISATIONS

Authors : Ali AHMAD, Daba CHOWDHURY

Pages : 232-257

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Publication Date : 2020-12-31

Article Type : Research Paper

Abstract :The purpose of this research paper is to investigate into the management of change in private sector healthcare organisations in Bangladesh and developing framework to support healthcare organisations. The study followed mixed methods research-convergent parallel design. The purposive sampling method were used to select the respondent which includes senior staffs. Semi-structured interviews were conducted with 10 individuals, asking about their views and perceptions about change management. Using Nvivo themes and subthemes were developed from the interviews. Clustered probability sampling methods used for the quantitative survey questionnaire and total 300 survey were conducted. Chi-square test and Spearman correlation analysis techniques were used to analyse data. The results demonstrate that effective communication influenced sustained healthcare culture as well as overcome resistance to change. It is also very necessary to have clear understanding and good perception about individual goals that are involved in significant change. The main point of this research is to advance the knowledge of the change management and change management within the private sector healthcare organisations in Bangladesh. Private sector healthcare organisations in Bangladesh is undergoing a significant change, mainly reform of the private sector policy. However, this research project is sought to understand and represent barrier, communication, resistance, and understanding of the change management by private sector healthcare organisations in Bangladesh.
Keywords : change management, Organisational culture, Organisational communications