Alışveriş Amaçlı Günübirlik ve Kısa Süreli Seyahatlerin Küçük ve Orta Ölçekli İşletmelere Olan Etkisi (Alan Çalışması Olarak Edirne İli)

Authors : H.neyir Tekeli, Suna Mugan Ertuğral

Pages : 108-116

Doi:10.55775/ijemi.1569152

View : 105 | Download : 421

Publication Date : 2024-12-31

Article Type : Research Paper

Abstract :Tourism and touristic activities have comprehensive importance as a form of consumption that produces goods and services for the producer and satisfies the demand for goods and services for the consumer. With the demand for touristic activities, there is an exchange at every stage of consumption activity. Consumption is a fundamental element as a key force in the development and sustainability of the economic system. But at the same time, consumption is also important as a social and cultural activity. The strengthening of the economic structure has created a wide impact area with the diversification of consumption. Mass consumption, especially meeting basic and compulsory needs, and specific consumption, which is the consumer\\\'s non-essential, luxury or other needs, covers the entire human life. In this process, the specific consumption of the participants in the tourism event constitutes the expenditures for tourism purposes. Shopping expenses made by the participants of the tourism event and expenses made during shopping trips are important as touristic consumption. Shopping is the most important activity throughout the entire trip, and it positively affects other sectors as the demand for products from different sectors increases. The product demanded in these travels, the advantages of the destination, price advantages and many other factors are important factors for shopping travel motivation. Travels for shopping purposes are primarily effective in the development of small and medium-sized enterprises (SMEs) that offer the products demanded in the tourist destination where the travel takes place, both numerically and in terms of product diversity. Especially the fact that cross-border travel as a subject of study, which is often limited to day trips or 1-2 days of overnight stay, causes much more travel mobility, making shopping tourism important Shopping carried out during short-term or daily trips has positive effects on the quantitative and qualitative development of SMEs, new employment opportunities, and ensuring economic and social development sensitive to changes in the market
Keywords : Tourism, Tourism Depmand, Tourism Demand for Shopping Purposes

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