Comparative Analysis of Digital Travel Platforms and Local Digital Entrepreneurship Opportunities in TRNC and Mediterranean Countries

Authors : Elif Senyücel

Pages : 91-106

Doi:10.55775/ijemi.1759110

View : 39 | Download : 217

Publication Date : 2026-01-01

Article Type : Conference Paper

Abstract :This study aims to evaluate local digital entrepreneurship opportunities in the TRNC by conducting a comparative analysis of digital travel platforms in the Turkish Republic of Northern Cyprus (TRNC) and other Mediterranean countries. In this study, conducted using a mixed research method, is based on a literature review, case studies, expert interviews and digital platforms analysis. The research results revealed the challenges and opportunities created by the TRNC\\\'s unique political, economic and geographical conditions, and lessons to be learned from successful digital platform applications in other Mediterranean countries were determined. It was concluded that TRNC could gain a competitive advantage with digital entrepreneurship models focused on sustainable tourism, supporting the local experience economy and addressing niche markets. This study will be an original research that will fill a gap in the literature. The main limitations of this study include data access difficulties due to the international recognition problem of the TRNC, limited sample size due to the small number of digital platforms, and economic scale differences between the countries compared. In future studies, blockchain-based reservation systems, AI-supported tourism solutions, and comparative analyses with similar destinations can be conducted.
Keywords : Dijital turizm, Seyahat platformları, Akdeniz turizmi, Akıllı destinasyonlar, TRNC turizmi, Turizm girişimciliği

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