THE EVALUATION OF THE WEB SITES OF THE HEALTH CARE INSTITUTIONS IN KAYSERI HAVING MEDICAL TOURISM LICENSE IN TERMS OF MEDICAL TOURISM

Authors : Ayşegül AYDIN

Pages : 332-351

View : 56 | Download : 10

Publication Date : 2022-11-20

Article Type : Research Paper

Abstract :Aim: This study aims to emphasize the importance of medical tourism, to evaluate the suitability of the web sites of the health care institutions in Kayseri having the right of receiving Medical Tourism License, which is provided by T.R. Ministry of Health and to provide recommendations regarding this issue. Results: The websites did not get the maximum score from any criteria. While the criteria of information regarding communication and transport to the healthcare facility received the highest scores, the criteria of information regarding news and statistics received the lowest scores. The websites received the scores below average from the criteria of general information, information regarding international patients, photo galleries, appointment system and the information regarding treatment follow up. Conclusion: It is believed that the health care institutions’ that provide service in the field of medical tourism rearranging their websites considering the elements under the analysed criteria and correcting the deficiencies will affect the use of international patients and the promotion and the images of the institutions positively.
Keywords : Health tourism, medical tourism, websites of the healthcare facilities

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