Redefining the concepts of public relations and corporate communication: An examination and critical approach over the Corporate Communication Professionals Association of Turkey

Authors : Ebru Özgen, Zuhal Akbayır

Pages : 475-485

Doi:10.24289/ijsser.272477

View : 16 | Download : 16

Publication Date : 2017-02-01

Article Type : Research Paper

Abstract :The term “corporate communication” had emerged because of the developments achieved in communication, it is also related with the communication activities of the organization. However, although “corporate communication” takes part mainly under the umbrella of public relations activities, it is seen that the concept, as a separate area of expertise was tried to be considered as distinct from the public relations discipline. Starting from this point the study aims to discuss the reasons of foundation of the Corporate Communication Professionals Association insert ignore into journalissuearticles values(Kurumsal İletişimciler Derneği /KİD); which has activities in Turkey or its necessariness. In the study which aims to examine the corporate communication activities and to expose its relationship with the concept of public relations, first, the theoretical and practical frameworks of the concepts of “corporate communication” and “public relations” are exposed. The conceptual framework which is determined by literature analysis is analysed and discussed within the context of the activities of the Corporate Communication Professionals Association. In the study although the concepts of “corporate communication” and “public relation” had been dealt with all their dimensions, basically, dealing with the same practice as different concepts instead of being evaluated under the same umbrella is assessed by us with a critical perspective. 
Keywords : Communication, Corporate Communication, Corporate Communication Professionals Association of Turkey