Evaluation of Online Food Ordering Service Platforms Using MCDM Methods

Authors : Aşır Özbek, Özlem Akyüz Kantarci

Pages : 178-191

Doi:10.47897/bilmes.1578941

View : 52 | Download : 66

Publication Date : 2024-12-30

Article Type : Research Paper

Abstract :With the widespread use of the internet, users save time and money thanks to many online transactions that have entered our lives. During the Covid-19 pandemic, online grocery shopping and food ordering have become extremely popular thanks to the solutions offered by the internet. Therefore, the aim of the study is to evaluate online food ordering service platforms according to EDAS, LOPCOW and WASPAS methods, which are among the MCDM methods. In the study, participants were first interviewed over the phone to determine online food ordering service platforms. The interview was applied to randomly selected people between the ages of 15-55 residing in different cities of Turkey. Participants were asked which online food ordering service platforms they preferred the most. In the interview with fifty participants, Getir Yemek, Trendyol Yemek and Yemek Sepeti were determined as alternatives. Again, ten criteria were determined based on the interview results and similar studies. Ten different decision makers evaluated these three platforms according to the determined criteria. Criteria weights were determined with LOPCOW, and the options were analyzed with EDAS and WASPAS. As a result of the analysis, it was seen that Getir Yemek was the most suitable company. The combined application of EDAS, LOPCOW and WASPAS methods offers a new perspective among existing methods. The study provides valuable information for practitioners by demonstrating the usability and effectiveness of different methods together.
Keywords : Order food online, MCDM, EDAS, LOPCOW, WASPAS

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