Examining the Effects of Metaverse Tourism on Environmental Sustainability

Authors : Gözde Özdemir Uçgun

Pages : 303-310

View : 55 | Download : 85

Publication Date : 2024-06-30

Article Type : Research Paper

Abstract :Metaverse is not only a fairly new technological development, but also a very current research topic. Metaverse appears in various fields such as education, health sector, defense industry, tourism, aviation etc. While some studies examine the economic dimension of the Metaverse, some researches have considered the effects of Metaverse and related technologies such as virtual reality, augmented reality, mixed reality, extended reality, artificial intelligence on guest satisfaction or visitor experience. This study was conducted to determine the effects of Metaverse tourism on environmental sustainability. In-depth interview technique was used as a data collection method. The snowball sampling method was used to obtain the opinions, experiences and future predictions of experts and knowledgeable people in the field through semi-structured interview forms. The findings were examined with content analysis, and most participants find Metaverse tourism environmentally sustainable, and those who disagree point out the energy consumption and carbon footprint of technologies such as blockchain, data mining and cloud computing that support these platforms. This study presents the most striking comments of the participants and suggests future researchers examine the subject with economic, social and cultural sustainability dimensions.
Keywords : Metaverse, Turizm, Yapay Zekâ, Çevresel Sürdürülebilirlik, Teknoloji