The Essential Role that Digital Technologies Play in the Marketing of Entrepreneurial Businesses

Authors : Sevgi Aydın

Pages : 47-56

View : 54 | Download : 95

Publication Date : 2024-12-30

Article Type : Research Paper

Abstract :In this day and age of digitization, businesses are required to immediately and effectively adapt to the ever-changing environmental conditions and devise marketing tactics that successfully guide customers. Utilizing digital platforms for marketing is becoming an increasingly crucial factor in any organization’s success. Entrepreneurial marketing is a newly emerging area of study that focuses on the marketing strategies and activities of small and newly established businesses. This study includes a comprehensive SWOT analysis examining the strengths, weaknesses, opportunities, and threats associated with the advantages, technologies, and practices of successful entrepreneurial marketing. The main goal of this study is to fill the gap in the literature on entrepreneurial marketing and conduct a SWOT analysis for entrepreneurial marketing strategies.
Keywords : Yapay Zeka, Dijital Pazarlama, Girişimcilik, Girişimci Pazarlama, SWOT Analizi