Passengers` Shopping Preferences: A Study of Istanbul Airports

Authors : Sena KILIÇ, Özge YANIKOGLU, Çağlar ÜÇLER

Pages : 265-281

Doi:10.30518/jav.1010982

View : 17 | Download : 7

Publication Date : 2021-12-20

Article Type : Research Paper

Abstract :Today, a significant part of airports` revenues is derived from support services such as retail stores, food and beverage insert ignore into journalissuearticles values(F&B); services, and entertainment activities. These services are also vital for enhancing passenger experience, which plays a major role as arbiter of airport success. There are different typologies of passengers, and a successful airport must deliver an optimal service mix to satisfy the needs of different passenger typologies. This requires an adequate transformation of the voice of the customer with respect to different profiles. Hence, the first aim of this study is to distinguish the preferences of different passenger profiles at airports by examining their choice of retail stores, F&B services, and entertainment activities. The second aim of the study is to determine the relative importance of factors that affect passengers’ airport purchase behavior and transform them into recommendations for distinct airport strategies.
Keywords : Airport management, Shopping preferences, Conjoint analysis