TOURIST HOTEL LOCATION SELECTION WITH ANALYTIC HIERARCHY PROCESS

Authors : Nilsen KUNDAKÇI, Esra AYTAÇ ADALI, Ayşegül TUŞ IŞIK

Pages : 47-58

Doi:10.15637/jlecon.82

View : 15 | Download : 12

Publication Date : 2015-07-28

Article Type : Research Paper

Abstract :Selection of tourist hotel location is a multi-criteria decision making insert ignore into journalissuearticles values(MCDM); problem and has a strategic importance for the hotel management. In tourism sector, location selection decisions are critical as they are costly and difficult to reverse, and entail a long term commitment. For this reason, in this study AHP insert ignore into journalissuearticles values(Analytic Hierarchy Process); method is proposed to help the hotel management to select the most proper location for their new tourist hotel investment. In the application part, selection of tourist hotel location in Denizli, Turkey is conducted to demonstrate the computational process and effectiveness of AHP method. 
Keywords : Hotel Location Selection, Multi Criteria Decision Making MCDM, Analytic Hierarchy Process AHP,