Pazarlama İletişimi Kapsamında Sponsorluk Faaliyetlerinin Önemi

Authors : Mustafa KARADENİZ

Pages : 62-75

View : 15 | Download : 13

Publication Date : 2009-04-01

Article Type : Research Paper

Abstract :companies often use sponsorship activities, which is one of the elements of marketing mix. Sponsorship has three main aim for the purpose of public relations, advertisement and marketing. Because of creating more awareness over target group and being convincing, sponsorship is very effective
Keywords : Sponsorluk, Pazarlama, Halkla ilişkiler