A Conceptual Assessment of Current Trends in the Restaurant Industry Accompanied with Future Forecasts

Authors : Ülker CAN

Pages : 209-219

View : 17 | Download : 12

Publication Date : 2021-12-30

Article Type : Review Paper

Abstract :The global structure deeply affects many areas with all its dimensions. Therefore, the common industrial structure adds contemporary trends to our lives. Current and future trends can be examined under factors such as extraordinary situations insert ignore into journalissuearticles values(pandemic, etc.);, technology insert ignore into journalissuearticles values(industry 4.0, ect.);, sustainability phenomenon insert ignore into journalissuearticles values(environmentally friendly practices, etc.);. In this context, restaurant businesses, which are one of the components of the tourism industry, attract attention with their emerging new trends. Modern restaurant business requires the introduction of various aspects of sustainability, innovation, and new approaches in communication with consumers, as well as the implementation of new restaurant trends. It is very important for restaurant businesses to know both themselves and their customers in the current period. And also in this century, to be aware of the dynamics of the current market is indisputable necessity. It is worthwhile for businesses to develop strategies in this direction with the awareness of their strengths and weaknesses. In this context, in this study, it is aimed to evaluate the trends and forecasts in the restaurant industry holistically, to contribute to the literature and to offer suggestions to the relevant stakeholders.
Keywords : restoran endüstrisi, müşteri, teknoloji, trend