The mediation effect of destination image on the relationship between local cuisine elements and destination selection: The case of Hatay

Authors : Damla DUMAN, Çağrı SAÇLI

Pages : 51-66

Doi:10.31822/jomat.2023-8-1-51

View : 16 | Download : 9

Publication Date : 2023-07-31

Article Type : Research Paper

Abstract :This study aims to empirically test a model linking destination image, destination selection, and local cuisine elements. The study also analyzes the mediating effect of destination image on the relationship between local cuisine elements and destination selection. The research data were collected from domestic tourists using a survey from the UNESCO Gastronomy City of Hatay of Türkiye. All four hypotheses suggested within the scope of the study were supported. Local cuisine elements and destination image significantly influence destination selection; herein, local cuisine elements affect destination selection more. Similarly, local cuisine elements significantly influence destination image. This study also reveals that destination image partially mediates the relationship between local cuisine elements and destination selection. The study results are expected to help the researchers and managers understand the roles of local cuisine elements and destination image in destination selection in the tourism industry. The study is the first to explore the mediating relationship in link between local cuisine and destination selection in the tourism industry.
Keywords : Local Cuisine, Destination Image, Destination Selection, Hatay