The impact of coronavirus (Covid-19) pandemic: Digital transformation changes in tourism

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Journal of Tourism Theory and Research
Volume:9 Issue:1
The impact of coronavirus (Covid-19) pandemic: Digital transformation changes in tourism

The impact of coronavirus (Covid-19) pandemic: Digital transformation changes in tourism

Pages : 15-23

View : 64 | Download : 20

Publication Date : 2023-01-31

Article Type : Research Paper

Abstract :The paper aims to examine the digital transformation changes in tourism within the process Covid-19 pandemic. The research data were collected qualitatively from 12 managers working in accommodation businesses in Istanbul, Turkey. According to the findings, it is seen that the managers emphasized that digital applications will gain importance in both accommodation businesses and tour operators due to the Covid-19 pandemic. The results also showed that digitality will be the main factor in new accommodation investments and that they will focus on rapidly realizing their projects in this area to maintain the competitive advantage of destinations. Based on the study results, some suggestions were made to tourism practitioners. It is thought that the results of the study will guide tourism practitioners.
Keywords : Coronavirus Covid 19, Digitalization, Digital transformation, Tourism

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