Değer Temelli Pazarlama Anlayışında Balanced Scorecard`ın Stratejik Önemi

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Siyasal: Journal of Political Sciences
Issue:39
Değer Temelli Pazarlama Anlayışında Balanced Scorecard`ın Stratejik Önemi

Değer Temelli Pazarlama Anlayışında Balanced Scorecard`ın Stratejik Önemi

Authors : Ruziye COP, Mustafa BEKMEZCİ

Pages : 247-266

View : 102 | Download : 11

Publication Date : 2011-11-22

Article Type : Research Paper

Abstract :
Keywords : Bilgi çağı, Balanced Scorecard, değer temelli pazarlama, müşteri değeri

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