THE IMPACT OF SOCIAL MEDIA USE ON DESIGN OFFICES

Authors : Cansu Kaya Demirbozan, Anday Türkmen

Pages : 81-92

Doi:10.7456/tojdac.1562202

View : 223 | Download : 142

Publication Date : 2025-01-01

Article Type : Research Paper

Abstract :This study aims to elucidate the effects of Instagram usage on the design processes, client relations, project management, and corporate identity of Interior Design and Architecture offices. It seeks to provide a comprehensive perspective on how social media platforms induce transformations within design offices and the extent to which these changes are reflected in sectoral dynamics. In this context, the \\\"cross-sectional research model,\\\" one of the general survey models, was chosen to test the hypotheses regarding the \\\"operations\\\" and \\\"developments\\\" of Interior Design and Architecture firms through Instagram usage. The study\\\'s population consists of Interior Architecture and Architecture offices operating in Istanbul, with the sample including 21 offices that actively use Instagram and have at least 30,000 followers. To efficiently gather data from the larger population, the \\\"convenience sampling method,\\\" a type of random sampling, was employed. A 23-question survey form, developed by the researchers, was used in the study. The findings indicate that Instagram positively impacts the operations and development of design offices, supporting the study\\\'s hypotheses. However, the limited scope of the sample weakens the generalizability of the findings and negatively affects the external validity of the research. To address the issue of low external validity and ensure that the data obtained represents a broader audience, it is recommended that future research includes other popular social media platforms such as Facebook, Twitter, and Pinterest.
Keywords : Sosyal Medya, Instagram, Tasarım Ofisi, İç Mimarlık, Mimarlık

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