BIBLIOMETRIC ANALYSIS OF STUDIES ON MOVIE POSTERS USING VOSVIEWER

Authors : Hacı Mehmet Acar

Pages : 159-174

Doi:10.7456/tojdac.1797635

View : 127 | Download : 398

Publication Date : 2026-01-01

Article Type : Research Paper

Abstract :This research endeavors to investigate the academic literature concerning film posters as a medium of visual communication through the application of bibliometric analysis. In this context, a comprehensive search was conducted in the Web of Science database on May 30, 2025, utilizing the keyword “movie-poster.” The search identified a corpus of 89 academic publications produced between 2021 and 2025. The dataset was subsequently subjected to analysis via the VOSviewer software. The findings reveal a steady increase in scholarly output on film posters over the examined period, with 2024 emerging as the peak year in terms of publication volume. The majority of contributions take the form of journal articles, with English being the predominant language of dissemination. Moreover, the publications are primarily situated within the disciplinary domains of “Computer Science, Engineering, and Film Radio Television,” while the “University of Johannesburg” and the “University of Oulu” distinguish themselves as leading institutions in terms of research productivity. Collectively, the results underscore that scholarship on film posters constitutes a rapidly expanding field in which technical and societal dimensions advance in tandem, characterized globally by a multi-centered structure that demonstrates a discernible tendency toward concentration within particular nodes of scholarly activity.
Keywords : Görsel iletişim, Afiş, Film afişi, Bibliyometrik analiz.

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