Attitudinal Belief on Adoption of E-MBA Program in Malaysia

Authors : Razmah MAHMOD, Noornina DAHLAN, T RAMAYAH, Noorliza KARIA, Muhammad Hasmi Abu Hassan ASAARI

Pages : 115-124

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Publication Date : 2005-06-01

Article Type : Research Paper

Abstract :E-learning describes the use of information communications technology for learning beyond the boundaries of the conventional classroom. The objective of this paper is to determine what are the factors that are significant in explaining intention towards e-learning, particularly e-MBA adoption in Malaysia . Results indicated that trialability and image were significant influencing behavior intention towards e-MBA adoption.
Keywords : Attitudinal Belief, Behavior Intention, Higher Learning