REVIEW: Advances in Electronic Marketing

Authors : Reviewed By Ayhan YILMAZ

Pages : 164-166

View : 17 | Download : 11

Publication Date : 2005-12-01

Article Type : Research Paper

Abstract :There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers.
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