CONTINUOUS INTENTION TO USE ONLINE LEARNING DURING COVID-19 PANDEMIC BASED ON THREE DIFEERENT THEORITICAL MODELS (TAM, SVT, TOE)

Authors : Shaden MASADEH, Rabab ABUMALLOH, Noha LABANI

Pages : 284-307

Doi:10.17718/tojde.1080016

View : 103 | Download : 9

Publication Date : 2023-04-01

Article Type : Research Paper

Abstract :The novel COVID-19 pandemic has impacted educational systems in almost all countries worldwide. Traditional classes have been canceled or shifted to online mode through the affected countries. Resuming traditional face-to-face instruction might be delayed. This unexpectedly fast and mandatory shifting to online education, along with the significant challenges that face learners and instructors, has led to uncertainty regarding its future. This study aims to inspect students’ continuous intention insert ignore into journalissuearticles values(CI); towards online education during COVID-19, by incorporating different constructs from three theoretical models: first, conservation valuesinsert ignore into journalissuearticles values( Securityinsert ignore into journalissuearticles values(SEC);, Conformityinsert ignore into journalissuearticles values(CON);); of Schwartz Value Theoryinsert ignore into journalissuearticles values(SVT);, organizational support factors insert ignore into journalissuearticles values(Traininginsert ignore into journalissuearticles values(TR);, Top management supportinsert ignore into journalissuearticles values(TS);); in Technology-Organizational-Environmental insert ignore into journalissuearticles values(TOE); , and the Technology acceptance modelinsert ignore into journalissuearticles values(TAM ); main factors insert ignore into journalissuearticles values(perceived usefulnessinsert ignore into journalissuearticles values(PU);, perceived ease of useinsert ignore into journalissuearticles values(PEU););. To achieve the research goal, a research model was developed referring to previous strong literature. The data was gathered from 310 students from Imam Abdulrahman Bin Faisal university insert ignore into journalissuearticles values(IAU); in Saudi Arabia, and analyzed with Structural Equation Modelling SEM-PLS. Findings show that TAM factors insert ignore into journalissuearticles values(PU, PEU);, conservation values factors insert ignore into journalissuearticles values(SEC, CON);, and organizational support factors insert ignore into journalissuearticles values(TR, TS); are important determinants for online learning adoption during COVID19 pandemic . The study provides directions for designers and developers to establish a more effective online learning environment, which is more suited for the new digitized generation during unexpected conditions.
Keywords : Online learning, Schwartzs Value Theory, COVID 19, technology organizationalenvironmental, TAM, continuous intention

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