Inward Internationalization of African-Ethnic Restaurants: The Role of Managerial Dynamic Capabilities

Authors : Samson Omuudu OTENGEI, Geofrey BAKUNDA, Mohammed NGOMA, Joseph M NTAYI, John C MUNUNENE

Pages : 107-136

View : 10 | Download : 7

Publication Date : 2016-10-01

Article Type : Research Paper

Abstract :This paper empirically tests the link between cultural orientation, capabilities of owner-managers and the level of inward internationalisation of African-ethnic restaurants. Data were obtained from 201 African-ethnic restaurants. A twostep approach was used, i.e. insert ignore into journalissuearticles values(i); a confirmatory factor analysis insert ignore into journalissuearticles values(CFA); to generate a measurement model; and insert ignore into journalissuearticles values(ii); a structural equation model insert ignore into journalissuearticles values(SEM); to test the hypotheses. All the predictor variables are positively and significantly related to the degree of inward internationalisation and the relationship is strong enough to cause a 41 per cent variance. Since it is cross-sectional in design, the study cannot be fully relied upon to draw inferences regarding causality among the variables. The results suggest that owner-managers who develop the three capabilities succeed in enhancing inward internationalisation. The current study could be among the very few to propose a framework that brings together major managerial insert ignore into journalissuearticles values(dynamic); capabilities that are presumed to be vital in enhancing inward internationalisation.
Keywords : Cultural orientation, Market orientation, Service innovation, Inward internationalisation