The Effect of Interactive IT Table Service on Consumer’s Revisit Intention

Authors : Amanda LİN, Esther MA, Brendan T CHEN

Pages : 124-136

Doi:10.30519/ahtr.527022

View : 8 | Download : 9

Publication Date : 2019-05-31

Article Type : Research Paper

Abstract :In the hospitality and catering industry, consumers are accustomed to face-to-face services, but the problems of Taiwan’s aging society and the migration of manpower outward have become increasingly serious recently, impacting its service demands. In order to promote service quality and competitiveness and adapt to the global trends of industry technicalization, more and more scholars are thinking about the integration of innovative technological equipment or service modes for Taiwan`s catering industry and exploring the impacts and effects of such integration. This study thus probed into the influences of the interactive table service on consumers` enjoyment of ordering and the revisit intention. It employed simple linear regression and verified if the hypothetical framework had a partial mediating effect. The results of this study demonstrated that consumers can gain pleasure by using a digital ordering machine, which affects their willingness to revisit. This study provides management implications and serves as a reference for future practitioners in terms of practice and for the academic community in terms of subsequent research.
Keywords : Hospitality, catering industry, interactive IT table service, enjoyment of ordering