Understanding Airline Organizational Attractiveness Using Interpretive Structural Modelling

Authors : Sanaz VATANKHAH, Shiva ILKHANIZADEH

Pages : 444-466

Doi:10.30519/ahtr.833629

View : 14 | Download : 17

Publication Date : 2021-12-01

Article Type : Research Paper

Abstract :This study investigates whether and how key components of organizational attractiveness are interrelating to impose the maximum positive impact on the air transportation job market. An expert panel was shaped to gauge judgments regarding the driving power of each criterion over the other. The results of Interpretive Structural Modelling insert ignore into journalissuearticles values(ISM); revealed that organizational and job characteristics are the main criteria with the most driving power in the model fostering perceived fit. In addition, corporate branding and corporate social responsibility insert ignore into journalissuearticles values(CSR); demonstrated the highest dependence on the other criteria. The results were further validated through Impact Matrix Cross-reference Multiplication to a classification insert ignore into journalissuearticles values(MICMAC);. The hierarchical pattern of study findings offers theoretical contributions to the study of organizational attractiveness. Practical implications of the results and study limitations are also provided.
Keywords : Airline, Interpretive structural model, MICMAC, Organizational attractiveness, Decision making