THE IMPORTANCE OF DIGITAL MARKETING AND TECHNOLOGY IN UZBEKISTAN

Authors : Sevgi Aydın

Pages : 310-323

View : 12 | Download : 24

Publication Date : 2024-08-01

Article Type : Research Paper

Abstract :Uzbekistan may greatly benefit from obtaining Turkey\'s advanced technological knowledge and skills. In addition to the progress of traditional industry inside the nation, it is crucial for the Uzbek government to give priority to the development of research and technology. Furthermore, it is imperative for the government to give precedence to the establishment and enlargement of technology parks. Multiple studies on the marketing and technology of Uzbekistan have been examined in the literature. As a result of the review, literature studies in these areas were found to be very few. The aim of the study is to encourage studies in these areas in the literature. To understand Uzbekistan more deeply, it is necessary to focus on studies that use digital technologies. The technologies that require more investigation encompass the metaverse, artificial intelligence, metahumans, augmented reality, virtual reality, blockchain, and cyber security. In this research, marketing and innovation techniques in Uzbekistan were examined, an overview of the situation was presented, and the use of digital technologies in Uzbekistan was investigated. Furthermore, comprehensive research was undertaken to identify the key technologies that Uzbekistan should prioritize to expedite its progress in the digital era.
Keywords : Dijital Pazarlama, Özbekistan, Dijital Teknolojiler, Artırılmış Gerçeklik