Algorithmic Journalism and the Click Economy: An Evaluation from a Media Literacy Perspective

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ASSAM Uluslararası Hakemli Dergi
Sayı: “MASS COMMUNICATION" SPECIAL ISSUE
Algorithmic Journalism and the Click Economy: An Evaluation from a Media Literacy Perspective

Algorithmic Journalism and the Click Economy: An Evaluation from a Media Literacy Perspective

Authors : Güney Mahmudova, Mehriban Gadirova

Pages : 31-45

Doi:10.58724/assam.1793978

View : 22 | Download : 217

Publication Date : 2025-12-22

Article Type : Research Paper

Abstract :With the determination of content flow by algorithms in the digital media environment, news production and presentation have undergone a significant transformation. This study presents a theoretical framework-based critical examination of the phenomena of algorithmic journalism and the click economy from a media literacy perspective. Today, digital news platforms tend to produce content that is often sensational or manipulative in order to attract users\\\' attention; such content becomes more visible through algorithms. As a result, the accuracy of the news and ethical principles are pushed into the background, while commercial concerns come to the fore. The effects of this structure on media consumers represent a crucial issue that needs to be evaluated particularly within the context of media literacy. The study is structured around the concepts of media economy, digital capitalism, the shaping of public opinion, algorithmic media logic, and critical media theories. Methodologically, a descriptive and critical approach is adopted, based on the analysis of structural functioning and theoretical dynamics related to the field. Within this framework, the content production strategies of news platforms, the media experiences of users shaped by algorithms, and the way media literacy gains meaning in this environment are discussed. The main aim of the research is to theoretically analyze the effects of algorithmic orientations in the digital media environment on journalism practices and media consumption, and to reveal how media literacy is positioned within this new media order. In this context, the study emphasizes the importance of developing media users\\\' critical thinking skills in terms of democratic information flow and conscious media consumption.
Keywords : Algoritmik Habercilik, Tıklanma Ekonomisi, Medya Okuryazarlığı, Dijital Kapitalizm, Eleştirel Medya

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