The Evolution of Internet Television: A Comparative Analysis of Global and Azerbaijani Trajectories

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ASSAM Uluslararası Hakemli Dergi
Sayı: “MASS COMMUNICATION" SPECIAL ISSUE
The Evolution of Internet Television: A Comparative Analysis of Global and Azerbaijani Trajectories

The Evolution of Internet Television: A Comparative Analysis of Global and Azerbaijani Trajectories

Pages : 46-56

View : 8 | Download : 118

Publication Date : 2025-12-22

Article Type : Research Paper

Abstract :Towards the end of the 20th century, with the acceleration of digitalization, traditional media structures underwent a transformation, and internet-based broadcasting emerged as a new form of television. Globally, broadcasting models supported by IPTV, OTT (Over-the-Top) platforms, and social media came to the forefront, whereas in Azerbaijan, this transformation occurred later and with different dynamics. The main objective of this study is to comparatively analyze the global technological and structural transformation alongside the developments in Azerbaijan. In this context, the development process of internet television is examined through its historical, technological, legal, and sociocultural dimensions. The study was conducted based on a qualitative research method, utilizing literature review, document analysis, and comparative analysis techniques. The findings reveal that internet television in Azerbaijan has developed largely through the digitalization of traditional media, while independent digital broadcasting initiatives remain limited. Moreover, deficiencies in infrastructure, regulatory gaps, and media ethics issues contribute to the slow progress of the sector. On the other hand, it has been observed that interest in digital broadcasting is rapidly increasing among the younger audience. In conclusion, while Azerbaijan follows global developments in internet television, there is a clear need for structural, legal, and technological regulations tailored to local needs. In this regard, the study emphasizes that internet television should be addressed not only from a technological perspective but also from social, cultural, and legal angles.
Keywords : rnet Televizyonculuğu, Dijital Medya, Medya Dönüşümü, Azerbaycan Medyası, OTT Platformlar

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