Spatial Communication on Exhibition and Exhibition Design

Authors : Tuğcan Güler

Pages : 20-28

Doi:10.62425/at.1499875

View : 112 | Download : 125

Publication Date : 2024-09-27

Article Type : Research Paper

Abstract :In its simplest form, an exhibition is to show the audience the work of art that is the result of the artist\'s intellectual and physical production. Exhibitions can be organized in many different categories. Online exhibitions have also started recently. An exhibition is a planned action. In this planning, sometimes made by the artist and sometimes by the curator, the aim is for the work to meet the audience in harmony with the exhibition space. Exhibitions can be artistic or commercial. Similarly, the aim here is to bring the product and potential customers together. Trade exhibitions are places where exhibition space is built to better showcase the product. Exhibition design is a communication design discipline that is planned and constructed according to a specific narrative, prepared according to the content it wants to convey and the place where it will be installed. Exhibition design in its current sense dates back world fairs that started in the 19th century. Thanks to world fairs, countries that have been aware of each other\'s existence for centuries in a world where there was almost no visual, vocal, or written communication in history, had the chance to show themselves to each other for the first time. The success of exhibition design depends on narrative and visualization. The content prepared by focusing on the subject is visualized with relevant material. And with textual support, exhibition communication achieves its purpose.
Keywords : Sergileme Tasarımı, Görselleştirme, Grafik Tasarım