Evaluating the Efforts of Utilizing Artificial Intelligence to Enhance Agricultural Entrepreneurship: A Case Study of Tunisia

Authors : Zineb Harfouche, Adel Benattallah

Pages : 732-753

Doi:10.53487/atasobed.1734836

View : 246 | Download : 406

Publication Date : 2025-12-19

Article Type : Research Paper

Abstract :Artificial intelligence holds significant importance in the field of agricultural entrepreneurship, aimed at addressing the challenges and issues facing the agricultural sector. To achieve this goal, the necessity has led to the integration of artificial intelligence technologies into various traditional agricultural practices and the establishment of startups in the agricultural technology sector, in addition to enabling entrepreneurs to utilize artificial intelligence techniques. This research paper aims to identify the key efforts in employing artificial intelligence to enhance agricultural entrepreneurship in Tunisia and to attempt to evaluate these efforts by analyzing the business environment in the Tunisian state and clarifying its role in promoting agricultural entrepreneurship. This will be done by addressing the most important strategies adopted to strengthen the agricultural sector, along with showcasing models of pioneering startups in Tunisia. In addition, to conducting a brief comparison with some international experiments in this field, the study relied on a case study method based on national reports, statistical data issued by official bodies, and digital sources related to agricultural startup institutions. It has been concluded that the use of artificial intelligence assists in managing agricultural operations and also contributes to enhancing agricultural innovation, reflecting the trend towards promoting agricultural entrepreneurship in Tunisia .
Keywords : Yapay zeka, tarımsal girişimcilik, girişimler, tarım sektörü, Tunus

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