Use of Colors and Music in a Store Atmosphere

Authors : Rana ÖZYURT KAPTANOĞLU
Pages : 382-389
View : 27 | Download : 20
Publication Date : 2022-01-31
Article Type : Other Papers
Abstract :In this study the use of colors and music has been analysed with respect to their demographic properties.For this reason face to face survey method has been used to 100 clients at a shopping mall in Istanbul , Şişli.Acquired data has been analysed with variance and t test analyses.In the end the study showed that there is a meaningful relationship with people who pay attention to colors and music at a store atmosphere and their education status.Further analyses also showed that there is a meaningful relationship with Gender and Music,Income,Profession and the use of colors.
Keywords : Client, Store Atmosphere, Color

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