THE IMPORTANCE OF ONLINE ADVERTISING WHEN CHOOSING TOURIST DESTINATIONS

Authors : Anica HUNJET, Matija KONJIĆ, Dijana VUKOVIĆ

Pages : 478-489

View : 21 | Download : 7

Publication Date : 2020-12-31

Article Type : Conference Paper

Abstract :Tourist destination is a spacious unit that must attract its potential contents and attractions to potential tourists to satisfy their tourist needs. Marketing in tourism is a coordinated activity of private and public sector organizations. The tourist market represents an economic space where tourist offer and tourist demand meet. In marketing in tourism it should be taken at first place their specific characteristics, unlike marketing in general manufacturing. Destination marketing is type of marketing that promotes certain destination with the intention of increasing the number of visitors. The aim of the research is to determine the importance of online advertising about travel destinations for respondents, and to determine the specific impact of advertisements and reviews on respondents` decision to visit a particular tourist destination. For the purpose of the survey, a survey was conducted in September 2019.
Keywords : Tourism, Destination, Marketing