THE ROLE OF COLOUR IN SUCCESSFUL FUNDRAISING CAMPAIGN

Home Page
About
Submit A Journal
Submit A Conference
Submit Paper/Book
- Submit a Preprint
- Submit a Book
Contact

Economics Business and Organization Research
Volume:5 Issue:1
THE ROLE OF COLOUR IN SUCCESSFUL FUNDRAISING CAMPAIGN

THE ROLE OF COLOUR IN SUCCESSFUL FUNDRAISING CAMPAIGN

Authors : Tatiana FİLLOVA, Nataliya PANASENKO

Pages : 65-87

View : 16 | Download : 8

Publication Date : 2023-03-31

Article Type : Research Paper

Abstract :Colour many a time has been in the focus of research of scholars, who not only defined its physical properties but accentuated possibilities of its practical application. As far as colour implies visual communication, it is widely used in marketing, namely in different materials attracting the attention of potential clients, i.e. mainly in advertisements of any kind. The article presents the results of the analysis of the colour semantics in Unicef\`s promotion materials focusing mainly on psychological aspect and symbols of colour. We claim that proper use of colour and its combination considerably influences fundraising campaigns and makes their management successful.
Keywords : Keywords Management, Marketing, Colours, Advertisement, Campaign, Unicef

ORIGINAL ARTICLE URL

VIEW PAPER (PDF)

* There may have been changes in the journal, article,conference, book, preprint etc. informations. Therefore, it would be appropriate to follow the information on the official page of the source. The information here is shared for informational purposes. IAD is not responsible for incorrect or missing information.