CONCEPTUAL ANALYSIS OF A TECHNOLOGY-BASED TOURISM PERSPECTIVE: HYBRID GAZE

Authors : Burak Atasoy, Oğuz Türkay

Pages : 563-580

Doi:10.48070/erciyesakademi.1648299

View : 33 | Download : 43

Publication Date : 2025-06-30

Article Type : Research Paper

Abstract :Despite the proliferation of technology and social media, the impact of digital visuals on tourism behavior is still a matter of debate. Especially for young people who frequently use technology and its extensions, there is limited knowledge about their interaction with digital visual content and the transformation created by this interaction. At this point, this study, which is based on the tourist gaze theory, conceptually evaluates how technology and digital content affect young people\\\'s perceptions of tourism through the literature. The research findings show that young tourists are exposed to intense interaction with content in digital environments and that this interaction develops a hybrid gaze shaped by social media. Furthermore, this significant impact of new generation technologies and virtual content on young individuals prompts a reconsideration of the traditional tourist gaze. It is suggested that young people\\\'s tourism and travel experiences evolve in conjunction with their dependence on technology, thereby indicating that new gaze studies aimed at enhancing the understanding of young people\\\'s experiences will contribute to the cumulative advancement of the field. In this direction, the hybrid gaze that extends beyond classical theoretical frameworks can serve as a new conceptual guide for a deeper understanding of young people\\\'s tourism and leisure experiences.
Keywords : Teknoloji, Turist bakışı, Hibrit bakış, Turist deneyimi

ORIGINAL ARTICLE URL