Exploring the Relationships among Internal Marketing, Work Engagement, Job Performance and Turnover Intention: An Empirical Application in Sports Organizations

Authors : Süleyman Murat Yıldız

Pages : 15-26

Doi:10.29228/ERISS.42

View : 83 | Download : 83

Publication Date : 2024-06-27

Article Type : Research Paper

Abstract :This study aimed to determine the relationships between internal marketing, work engagement, job performance, and turnover intention by focusing on sports organizations. The data was obtained from employees of public organizations providing sports services in the west of Turkey. Four different scales were used for data collection: The IM-11 Scale developed by Yildiz and Kara (2017), the UWES-3 scale developed by Schaufeli et al. (2019), the job performance scale developed by Sigler and Pearson (2000), and the turnover intention scale developed by Landau and Hammer (1986). Relationships between variables were determined by correlation and hierarchical regression analyses. Correlation analysis showed that internal marketing had a significant and positive relationship with both work engagement and job performance, and it also indicated a significant and positive relationship between work engagement and job performance. This analysis also showed that turnover intention was significantly and negatively related to internal marketing, work engagement, and job performance. On the other hand, hierarchical regression analysis showed that work engagement had a partial mediating effect between internal marketing and job performance, and similarly, work engagement had a partial mediating effect between internal marketing and turnover intention. These results revealed that sports organizations should give importance to internal marketing and practices that attract employees to work in order to increase employees\' job performance and at the same time reduce their turnover intention.
Keywords : İçsel pazarlama, işe cezbolma, iş performansı, işten ayrılma niyeti, spor ötgütleri

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