ЛИНГВИСТИКАЛЫҚ ЗЕРТТЕУЛЕРДЕГІ ЖАРНАМАНЫҢ НЕГІЗГІ БАҒЫТТАРЫ

Authors : Zhı ISSAYEVA

Pages : 49-62

View : 17 | Download : 8

Publication Date : 2019-12-29

Article Type : Research Paper

Abstract :This article discusses the importance of advertising in the process of globalization, the functions performed in society, the definition of the language of advertising, conducting comprehensive domestic and foreign research in the field of advertising. The relationship of advertising with the public, the emergence, formation, stages of development of advertising. In particular, the features of advertising, which presents the types of advertising images, in particular, the manifestations of national culture in oral literature, were identified. In addition, advertising as a multiparty phenomenon in the modern world, as advertising in linguistic research. The main directions insert ignore into journalissuearticles values(anthropocentric aspect, gender direction, cognitive direction, linguoculturology, psycholinguistic advertising message, advertising within the cognitive direction, etc.); are studied.
Keywords : advertising, persuasive communication, protocolname, linguistic, non linguistic tools, anthropocentric aspect, pragmalinguistics, advertising message, language units, communicative situation, psycholinguistic method, cognitive direction, advertising discourse, extrali