Analysis of TRT Co-Produced Animated Films from the Perspective of the National Technology Initiative and the Vision of Türkiye’s Century

Authors : Selim Beyazyüz

Pages : 201-225

Doi:10.54722/iletisimvediplomasi.1685785

View : 68 | Download : 109

Publication Date : 2025-07-28

Article Type : Research Paper

Abstract :Media ecology, an academic field developed by Neil Postman, explores the impact of media on individuals, audiences, and culture. It posits that media is not only a means of communication but also shapes the way individuals think, perceive, and interact socially. Media ecology is the study of how individuals are affected by media environments and the transformative power of these environments on social structure. In this regard, the processes of cultivating behaviours, attitudes, and values through media content exhibit a substantial overlap with Albert Bandura’s social learning theory. In particular, learning through observation, modelling, and reinforcement is a frequently encountered form of learning through media tools. The continuous media exposure of the media ecology increases the possibility of individuals internalising and repeating the behaviours they observe and creates certain models. This study explores the arguments of both theories in the context of mass media. It particularly focuses on the impact of mass media on children and how model-based learning occurs. This study analyses how Türkiye’s National Technology Initiative is represented in TRT-co-produced animated films. The animated film Rafadan Tafya: Galaktik Tayfa (2023) was analysed using sociological film analysis. The subjects, events, and developments discussed in the film represent Türkiye’s recent technical and scientific advancements, informing children about these advancements.
Keywords : Türkiye Yüzyılı, medya ekolojisi, sosyal öğrenme kuramı, Millî Teknoloji Hamlesi, Rafadan Tayfa Galaktik Tayfa

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