ARGUMENTATIVE ASPECTS OF THE PRIMACY AND RECENCY EFFECTS: A RETURN TO CLASSICAL RHETORIC

Authors : Gerasim PETRINSKI

Pages : 159-182

Doi:10.53791/imgelem.1092432

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Publication Date : 2022-07-15

Article Type : Review Paper

Abstract :The goal of this article is to examine and present the rhetorical applications of two important processes affecting human communication – the primacy effect and the recency effect. They are determined by two major factors – the time period by which are separated the messages, and the time that has the audience at its disposal to make decision and/or to judge upon the orator’s claim. Different models are proposed for intensification of these effects by expanding or reducing the length of the speech on three main levels – the order of delivering the speeches, the order of presenting the information, and the structure of the argument.
Keywords : primacy effect, recency effect, classical rhetoric, argumentation, style