Marketing Strategies and Benefits in the Real Estate Industry in Technologically Advancing Urban Areas

Authors : Kemal Gökhan Nalbant, Sevgi Aydın

Pages : 606-625

Doi:10.35674/kent.1368683

View : 153 | Download : 156

Publication Date : 2024-03-17

Article Type : Review Paper

Abstract :Throughout history, the significance of land and buildings as valuable assets, sources of authority, and drivers of economic prosperity has been widely recognized, spanning from ancient civilizations to contemporary societies. Cities have inherent value due to their ability to facilitate good interactions among individuals. The significance of the real estate sector as an investment vehicle has been growing. Companies, particularly those seeking to make new investments in the commercial real estate sector, are particularly interested in achieving a high degree of potential for their ventures. Turkey is a nation that has a significant position in this industry. This research examined several aspects, including the city management, the real estate market, the impact of COVID-19 on these markets, marketing strategies, and technological advancements in the real estate industry, as well as the benefits and drawbacks associated with the utilization of technology in this sector. Furthermore, an analysis was conducted on the data pertaining to housing transactions in Turkey, categorizing them based on the kind of sale and the condition of the properties.
Keywords : Yapay Zeka, Artırılmış Gerçeklik, Dijital Pazarlama, Şehir Yönetimi, Gayrimenkul Pazarlama

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