A Literature Review on the Emerging Trends of AI Applications in E-Retailing: Insights from the Journal of Retailing and Consumer Services

Authors : Ozge Habiboglu

Pages : 365-389

Doi:10.11616/asbi.1585798

View : 44 | Download : 43

Publication Date : 2025-03-25

Article Type : Review Paper

Abstract :The use of artificial intelligence (AI) in the retail sector is steadily increasing. This study aims to reveal the usage of AI in retailing over the years. For thisKoh purpose, 137 studies published in the Journal of Retailing and Consumer Services were analyzed according to SPAR-4-SLR protocol. The reviewed studies were analyzed across four domains: publication year, consumer approach, AI technology applied, and theoretical framework. Findings indicate that most studies were published in 2024, primarily focusing on consumer purchasing behavior, extensive use of chatbots, and frequent application of the Technology Acceptance Model (TAM) in theoretical grounding. This research distinguishes itself by examining the retailer-consumer behavior relationship, mainly contributing to current knowledge in this area. Keywords: AI, artificial ıntelligence, retailing, consumer behaviour
Keywords : YZ, yapay zeka, perakendecilik, tüketici davranışı