The Rise of China’s Media Supermarket: An Appraisal of Cultural Imperialism’s Relevance to the Chinese TV Industry

Authors : Penn State HARRİSBURG, Yu SHİ

Pages : 1199-1225

View : 13 | Download : 5

Publication Date : 2009-10-01

Article Type : Research Paper

Abstract :Meanwhile, foreign capital is restricted from investing in and operating news media, broadcasting networks, and other core communication venues. See Zhao 2008, p. 178 for details. Strategies used include: 1 acquiring landing rights in some provinces, but rebroadcasting from there to restricted areas with the help of local agents; 2 becoming joint venture content producers and packaging foreign content into “time-blocks” with the help of local production partners. The time-blocks are then sold to a particular channel from where they are further syndicated across a number of affiliated channels in various TV markets; and 3 leasing airtime, through a majority-owned advertising company, on a satellite channel in a certain province from where the block is syndicated across other provinces. Pietro Ventani is a Hong Kong-based consultant providing strategic solutions to transnational media investors in the Asian-Pacific region
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