The Role of the Extension Agent in the Face to Face Communication

Authors : E OKTAY, T KUMUK

Pages : 139-144

View : 23 | Download : 12

Publication Date : 1993-12-01

Article Type : Review Paper

Abstract :More than one way of technology transfer 1s practiced 1n extension. Depending on the circumstances extension agent may use one of them or combination of them to reach the farmer more effectively. Face to face communication insert ignore into journalissuearticles values(FFC); is one of the most important method of extension. Scholar of extension such as Francis and Rawlins-Branan insert ignore into journalissuearticles values(1986);; Ashby, et al insert ignore into journalissuearticles values(1990); discuss that FFC is the most effective way of technology transfer, although 1t 1s highly costly method of extension. Communication techniques is the intrinsic element of FFC and achievement of the communication technique used hinges mainly upon skills of extension agent. In this paper, focus has been done on the FFC, and that extension agent\`s role has been discussed.
Keywords : İletişim, Yayımcı, technology transfer