EVALUATION OF M GENERATION UNIVERSITY STUDENTS ABOUT EMPLOYER BRANDING

Authors : Alperen Timucin Sonmez, Ceyda Karatas

Pages : 630-639

Doi:10.17261/Pressacademia.2017.639

View : 47 | Download : 14

Publication Date : 2017-06-30

Article Type : Research Paper

Abstract :Within the framework of industrial development, the competition instruments of firms have also been differentiated. Because companies have started to produce similar products using similar technologies. In addition to classical competition variables such as product, price, technology and capital, their proper management has become a priority for businesses. In this respect, having qualified and equipped employees has become important in terms of providing competitive advantage. In this respect, enterprises start to brand institutional structures by giving priority to functional, psychological and economical benefits. This is the concept of employer branding. M generation is the closest generation to working life today. In this study, expectation levels will be determined from the workplaces where members of the M generation work in the future in terms of employer branding. In the study, frequency and percentages of the data to be collected by the questionnaire method will be analyzed from the students of the M generation in Bozok University. At the end of the study, it is aimed to produce information about which aspects need to be prioritized in order to market the institutional aspects of the enterprises that will start to work with M generation members in the next few years. 
Keywords : M generation, age generations, employer, branding, employer branding

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