PERMISSION MARKETING IN THE NEW ECONOMY

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PressAcademia Procedia
Volume:3 Issue:1
PERMISSION MARKETING IN THE NEW ECONOMY

PERMISSION MARKETING IN THE NEW ECONOMY

Authors : Handan Guler Iplikci

Pages : 685-690

Doi:10.17261/Pressacademia.2017.644

View : 15 | Download : 12

Publication Date : 2017-06-30

Article Type : Research Paper

Abstract :The concept of ‘permission marketing’ which was suggested by Seth Godin in 1999, is a marketing method that is realized confirmedly by the target group in virtue of the technological developments. Permission marketing develops the marketing strategies by finding out the requests and expectations one-to-one from the target group and ground on the voluntariness of the consumers. In other saying, consumers give the permission for the advertisements and communication instruments that they consider appropriate. By means of permission marketing practices of companies, a consumer that wants information about the products or services can be transmitted to the target group cost efficiently, instead of trying to reach a large irrelevant population In this study the concept of ‘Permission marketing’ is considered that is intensively used by companies.
Keywords : New Economy, Permission Marketing, Information Technologies, B2B, B2C

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